Skip to content

Revenue Analytics Audit

Know which traffic drives your revenue

We find where your analytics break, from ad attribution and campaign tags to form tracking and lead routing, and show you what to fix first.

John Wessel, CEO of Agreeable Data

How the Revenue Analytics Audit shows which marketing dollars turn into revenue.

4:13Book your audit

Follow the dollar

Your buyers move across dozens of touchpoints. Your tracking has to hold at every one.

A simulation of $250K in monthly revenue.

Attributed to the right channel$110,000
Misattributed to “direct”$75,000
Attribution lost along the way$65,000

The Revenue Analytics Audit

See which marketing dollars turn into revenue. Results in about 7 days.

We trace your revenue from the first click to the sale, find where your tracking breaks, and rank each fix by what it’s worth.

Before day 1

Read-only access to the systems on the list, plus a short kickoff call. About an hour of your time in all. The clock starts once access is in place.

  1. Days 1 to 2

    Connect

    We connect read-only to your ad platforms, web analytics, forms and CRM, and map how your leads should flow. We don’t change anything.

  2. Days 3 to 6

    Investigate

    We follow your leads and sales from the first search to lead routing, and find the spots where attribution breaks.

  3. Day 7

    Report

    Your punch list: the fixes, ranked by what each break may be costing you each month.

What you get

Know exactly where to start. Get your highest-value fixes, with an estimate of what each one costs you.

Each fix comes with its evidence and an estimate your CEO can check. Fix things with your own team, or with ours.

Findings, in recommended orderp. 3
  1. 01Form fills reach the CRM without UTM source fieldsForm → CRM · 112 leadsNeeds review
  2. 02UTM tags dropped on a landing-page redirectAd → WebsiteNeeds review
  3. 03Demo requests counted twice as conversionsWebsite → GA4 → Google AdsNeeds review
  4. 04Paid search leads, GA4 and CRMGA4 ↔ CRMMatches source
An illustrative page from a sample report.

Client success story

How one of our SaaS clients got 58% of its qualified leads back on track. Here’s what we found, and what we fixed.

They were growing fast and spending thousands of dollars a week on ads, and the leads were good. But between two of their tools, leads were losing their source and landing in the wrong place.

What we found58%

of their qualified leads weren’t attributed or routed correctly. Great leads, falling through the cracks between two tools.

Over the next 60 days45more fixes

Fixing that lead handoff was just the start. We kept going and shipped 45 more improvements to their data and tracking.

One set of numbers

Know what’s working. Show your team which channels drive revenue.

Sales and marketing bring one set of numbers. You scale your best channel and cut budget from your worst.

Next step

Book your audit in two minutes.

Built for teams spending $100K or more a month on ads, with customer data across several tools.

After the audit

Web analytics is where we start. We can grow with you into your data platform, analytics and AI workflows.

Revenue Analytics Audit

$10,000

  • Where your analytics break, and what each break costs you
  • A ranked fix list with estimates your CEO can check
  • Results in about 7 days, for about an hour of your time
  • Read-only access. We don’t change anything.
  • 100% credited back if you keep working with us. No pressure if you don’t.

At $100K a month in ad spend, that’s less than 1% of a year’s spend.

Questions

Know what to expect before you book.

Something else on your mind? Email info@agreeabledata.com.

What access do you need?

Read-only access to the tools your leads move through, like your ad platforms, web analytics, forms and CRM. We can look, but we can’t change anything.

How much of my time does it take?

About an hour. We meet with your marketing and sales leaders to learn how your funnel should work. We do the rest.

What if we don’t have a data warehouse?

That’s fine. If you have one, we use it. If you don’t, we work from exports of your tools, so there’s nothing to set up first.

When do the 7 days start?

When we have read-only access to the systems we agreed on.

What do we get at the end?

Your punch list: where your analytics break, what each break may be costing you, and the fixes ranked so you know what to do first. It comes with estimates your CEO can check, and it’s yours to keep.

What happens after the audit?

That’s up to you. Fix things on your own with the plan, or have us fix them. If you keep working with us, the full $10,000 is credited back.

Book an audit

Results in about 7 days, for about an hour of your time.

$10,000Results in about 7 days

Book an audit